The platform is rolling out a updated setting that allows them to reduce the amount of AI-created content appearing in their feeds. This step comes as the platform revealed that it currently hosts over 1 bn AI videos.
Trial and Implementation
This change is in a pilot phase over the following weeks before a widespread launch. This shift coincides with a surge in content created by AI, driven by new video-generation tools.
The Broader AI Trend
Recent reports that nearly a tenth of the quickest rising video streams on another major platform only show clips produced artificially. A significant portion of this content is deemed mass-produced AI material, a label for substandard, mass-produced content that is frequently absurd or dreamlike.
“We know from our community that numerous viewers enjoy content created using AI tools, ranging from computer-generated images to educational videos, and we want to provide users the option to see more or less of that, depending on their own likes,” stated a platform representative.
AI on the Platform
The service shared that there are now 1.3bn videos on its network tagged as artificially created. Collectively, over 100 mn pieces of content are submitted to the app daily, making clips made by AI a minor percentage of its complete catalog.
Customizing Your Feed
Viewers will be capable of reduce or increase the amount of artificial media they watch by opening the “manage topic” option in the app and picking “AI-generated content”. Other topics that currently be adjusted under the filter cover current affairs, clothing, aesthetics, and movement.
Content Labeling and Policies
TikTok’s guidelines mandate users to identify lifelike AI-made content, and it bans harmful AI impersonations of celebrities or crisis events. Any realistic AI-generated clip that is not labeled can be removed under its user guidelines.
Additionally, the platform will henceforth attach an artificially created tag to content created with its built-in AI features, or detected by an cross-platform project for spotting artificial media. This action is intended to help prevent users from seeking to evade the tagging system.
AI Literacy Programs
TikTok is furthermore introducing a $2m educational fund for experts and institutions to develop educational content about ethical AI use. This project will support non-profit groups dedicated to educating programming and robotics.
Moderation Strategy
The video-sharing app has defended its moderation strategy, during discussion over plans to cut jobs for a large number of safety staff in the United Kingdom. It is planning to eliminate hundreds of positions in its user protection team in London, with labor groups and digital protection specialists raising concerns that people are being substituted by automated systems.
A company official stated that people-led review would remain essential, but automated tools can protect employees by eliminating the most graphic content ahead of it has to be seen by people. The company reported a notable drop in disturbing and violent content seen by content reviewers over the past year due to reliance on its machine learning processes.
It is vital to combine staff and AI to ensure user safety,” the executive stated. “We’ll have people as integral to the approach, but we additionally believe it’s extremely critical to limit contact with unsafe media as swiftly, which is the area in which a significant AI assistance is proving valuable process content quickly.”
